Sure, We’re Connected, but Are We Really Right for Each Other?


In my 30 years, and counting, as a business owner, I must have heard someone ask me over 10,000 times, “So, who’s your ideal client?”  To which I invariably respond;

“Uh, anyone who is breathing and can pay me?”

Apparently, this is the wrong answer.

Turns out, there is magic in getting crystal clear on EXACTLY who you want to work with.

So after deep reflection, I have comprised my list:


1: They gotta have a sense of humor. I have no time for humorless people who wish to stay humorless.  I am not the Whiner Whisperer.

2. They value the power of humor as an engagement and advancement tool.

3. They are on a mission to make the world a better place.

4. They are of integrity in all things.

5. They value flexibility, optimism and collaboration.

6. They need my help and I know I can help them. We are partners in our mutual success.

7. They value my expertise and are willing to invest in it, in order to achieve their goals.

8. They trust me as a professional.

9. They are excited about creating opportunity.

10. They are kind; treating people well is one of their core values.

Whether a client is hiring me for a Keynote Presentation, a Laugh and Learn Training Program… or whether they want coaching to up-level their own Keynote, all 10 Ideal Client Traits apply.

So, what is your Top Ten List? Who’s your ideal client?  Who do you REALLY want to work with? There is great power in clarity, so get crystal clear, and then allow your new-found clarity to inform all of your future business decisions.

By the way, if you answered TRUE to all of the above 10, then let’s connect… I think we could be very happy together.

Karyn Ruth White is an award-winning Business Humorist, Funny Keynote Speaker and Trainer who enjoys helping business thrive and have fun doing it! She loves her clients and they love her! She is the owner of Laugh and Learn Productions, LLC, an enterprise helping people to stress less and work more joyfully. Visit her at, on LinkedIn or on Twitter @karynruth.


February Blog Series   Theme: Heart At Work

#3) …And They Call It Vendor Love…

Do you treat your vendors with the same love, attention and respect you give to your customers?

How an organization treats its vendors tells me quicker than any Mission Statement on the wall, where the true values of the company lie.

I have been on both sides of the Vendor Desk. I have hired vendors for large companies and for the past 25 years I have owned my own business and have been a consultant (vendor) to many Fortune 100 and 500 Companies.

Here is what I have learned.  The bigger the company, oftentimes the more frustrating the vendor process. 

I am happy to report that an exception to that rule and a glowing example of how a large corporation can run like a well-oiled machine is Home Depot. (

I work with them as a consultant, and from day one have been treated with the utmost respect and immediately made to feel like a valued member of the Orange Team.

Without your trusted vendors your business wouldn’t be able to function. So, it is in your best interest to treat them well.

Trust is a two-way street, treating people shabbily is a dead-end.

Here’s a newsflash…vendors are like teeth…ignore them and they will go away!

My personal business philosophy is to make sure that my vendors are paid promptly every time.  I make a point to tell them frequently how much I appreciate them and I continue to reward them with my business.  And guess what? When I need something…they have my back.  They are there day or night willing to go to work to help me shine. That is a beautiful thing!

If you want to get a read on how well (or not) you are treating your vendors…imagine this…

You see a very important prospect getting into the elevator with your smallest vendor.  Are you nervous about what might be revealed about you and your organization during their conversation ?  What would your smallest vendor say to your prospect about how you treat people and how you do business?  Would they win the prospect’s business or sabotage it? 

This is how important vendor relations are to your business. Your expensive marketing campaign, shiny brand launch and snazzy PR can all be annihilated by one unhappy vendor. 

So hug a vendor today, pick up the phone and let them know how much you appreciate them, send a gift or better yet…send them that overdue check they’ve been waiting for!

Karyn Ruth White is a Motivational Comedian, Humorist, Funny Keynote Presenter and Author. Her presentation style is high energy, clean, clever and very funny. She headlines conferences throughout the U.S.  Check out her Programs at For speaking inquiries, go to or email or call 303-369-8277.  For daily hope and humor follow her on Twitter @karynruth.




Love’em After the Sale

Love’em After the Sale

I have a theory…people can tell volumes about who you are and how you do business by how you respond after the sale.

I recently made a reservation at a Victorian Bed and Breakfast in Georgetown, CO. The next day I promptly came down with the flu and had to cancel my reservation. The innkeeper’s response was one I would expect from a prison guard not someone who proclaims to be in the business of hospitality. I lost my $212.33 room fee however I learned an invaluable lesson on how NOT to do business. This business owner operated from a short-term transactional perspective rather than taking the long view with her business. What she didn’t know is that I was scouting her property as a possible retreat location which would have brought her future business. Needless to say, I will be taking that business elsewhere. She definitely did not show me the love after the sale, for this business owner her interest stopped once the credit card cleared.

Another great example of love’em after the sale is when I go to my nail salon and have my nails done. I always leave a very generous tip and have been doing so for many years, but heaven help me if I should mess up the polish on one of my nails in the drying process. They always fix it but it is never with a smile, it’s with an air of annoyance like you just spilled the milk at the dinner table.

I found this little boutique in Belmar in Lakewood, CO great funky clothes, a little pricey but still cool. No return policy, you buy it, you own it. I bought a few items there and then decided I didn’t want to do business with a store that won’t stand behind their merchandise. Even Goodwill will take stuff back! Now I go in, but it is as a spectator in a clothes museum, not as a customer. They lost a lot of business from me with this policy. It has to be a partnership.

I believe business must have heart. If it doesn’t then it’s just an exchange and nothing more. The great companies know that it is heart that makes all the difference. Zappos, Discount Tires, Costco… they know that a relationship with the customer takes going that extra mile, taking that hit every once in awhile in order create trust. And if we trust you, we can’t find enough ways to spend money with you. Customer loyalty is a two way deal.

It’s these little cues that cut through all your expensive marketing hype and tell your customer who you really are. So what is your business philosophy? What message are you giving your customers? Does your customer satisfaction commitment start and end with the sale or does it go far beyond? Are you a drive-thru or are your Nordstrom?