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Customer Service Hang Ups

hanging phoneIf you are tempted to think that how you handle in-coming calls as a business isn’t top priority…think again.

I had an experience recently to prove my point.

I called into a big box company to try and order a waterfall for my backyard.  I don’t want to mention names but I’ll give you a hint…it wasn’t Home Depot.

The department I wanted to reach wasn’t listed in the company’s phone directory, so I hit zero for the Operator. After not one, not two, but count them…five attempts to get through without being cut off, misdirected or simply left holding a ringing phone, I finally found someone to help me.

As I was wading through my five attempts to complete what should have been a very simple and straight-forward request, I made the decision to cross this company off my list of potential vendors to hire for remodeling a rental property I was preparing for market.

WOW! That’s the power that lies in the balance between a well-handled call and a bungled one.  All told, as a rough estimate, I could have easily thrown over $10,000 their way in remodeling business, but I won’t be doing any contract business with them at all. That sale (and future sales) was lost while I was on interminable hold. I figured, “Hey, if trying to buy a waterfall is this hard, what hell would I be in for, if I decided to remodel a bathroom with these people?”

This is EXACTLY what YOUR customers are thinking when they are on eternal hold…they start to question you as a company and then they start to question whether you are worthy of their business, since you seem so willing to waste their valuable time. It’s in this moment that they may decide that it’s time to find another vendor/contractor/supplier/retailer, etc. altogether.

How my call is handled speaks VOLUMES about the quality of the infrastructure within your organization and its overall dedication to providing great customer care from points A to Z.

So the next time the phone rings, answer it as if your paycheck depends on it. It does.

P.S. I decided not to buy the waterfall.

Karyn Ruth White is an Organizational Humorist, Funny Keynote Speaker, Comedian, Author and Speech Coach. When you call her office you will be handled with care, either by Karyn Ruth personally, or by her trusty assistant, Ms. Voicemail. (Quick responses promised.) Visit her at karynruth.com, email her at info@karynruth.com or if you’re feeling brave, give her a call at 303-369-8277.